Here at Luxevo Vacations we are having our 3 Day Training intensive. I am giving a presentation on Social Media and why it is an integral part of getting your Travel Business off of the ground. I think that this is useful information for all new agents, so I want to give a shortened version here on the blog. Of course I won’t be giving the full presentation- you’ll have to come to our next training in January for that!
But I’ll give you a sneak peek
Why is Social Media Important?
So to start off, I want to tell you why I believe social media is a crucial component to being a successful Travel Specialist. Firstly, you it’s the best way to put your business on the map. To really grow and differentiate yourself from pursuing a hobby, and pursuing a career, you need to branch out past your cushion of family, friends, and coworkers (even though this is the best way to start.)
Having a social media presence, even before you have a grand following, is like putting a sign up on the outside of your building. You make yourself look official, and open for business.
Now, this might seem optimistic if you are in the starting stages of your business and only your mom and dog’s instagram follow you, but social media will eventually become an essential way for you to connect with your clients.
- It’s a great way to become accessible for people to ask you questions, or for more information
- You put a face to your business. A business card, or a flyer in your office’s break room is cold and doesn’t give the client an idea of you. By putting yourself on social media and showing your personality you built trust with your clients.
- These things together will allow you to build loyal clients who not only use you for your vast knowledge, but because they like you !
Now when your page is at zero followers, the best thing to do is to start off with your existing friends and family on Facebook. Share your page and invite them to leave and like and follow you. You can also reach out personally to your friends to let them know about your new venture. Text your group chat to let all your friends know that you are a Travel Specialist and that they should come to you for all of their vacation booking needs! Send a link to your Facebook Page and make sure your Facebook is up and ready to go for people to get more info and to contact you.
What should you post?
There are many options when choosing what you want to post on your social media. For the sake of Luxevo Travel Specialists reading this, I will focus on you guys. The most important thing to remember is to be consistent by posting around 2-3 times a day. Also, be consistent in what you post. With the LXVN resource center we make this very easy. Our motto when it comes to content is steal, steal, steal! We want you guys to succeed, so take any of our Social Media posts by either sharing them to your page, taking them from the LXVN resource center, or even just saving photos that we post as your own.
This is just a little snippet of what I will be presenting at our 3DTI training! If you want to learn more about how to grow your social media, and hear presentations from leading industry professionals, make sure to sign up for our next 3-day training intensive in January. HERE
